Writing an Effective Press Release For Your Business

Writing an Effective Press Release For Your Business

Writing an Effective Press Release For Your Business

If you run your own business, then writing effective press releases is a good skill to learn as it will help you promote and sell more of your services and products.

A press release is like an article, with one main difference: they have to have an element that makes them newsworthy.  They will almost always have quotes from someone associated with the information being disseminated.

After you have written a press release, it can be distributed to offline or online services that specialize in releases. You may have to pay for some of them, but there are plenty of free services available, such as:

These are some of the more well-known online sites that will accept your press releases.

Writing an Effective Press Release For Your Business

Writing an Effective Press Release For Your Business

Using a straight forward, factual voice is the key to writing effective press releases. While most places that accept submissions won’t care all that much about how newsworthy your press releases are,  you should try to find an angle that is interesting so the places that republish press releases from those same sites will choose yours.

In other words, you should be thinking about how interesting your press releases are so more people will print them, which in turn gives your business more exposure.

There is a basic format for most press releases, and you will often need to include your personal contact information, the name of your company, your phone number, and so on. However, some outlets may have specific requirements for submissions, so be sure to follow those carefully if you want them to accept your press release.

When it comes to writing effective press releases, it’s important to have a strong headline. This is what will get people to read what you wrote.

In fact, you may have just written an excellent press release, but if the headline isn’t any good, then it doesn’t matter. So, you should spend a decent amount of time writing, rewriting and refining your headline.

“DISCOVER HOW XYX INC. IS CREATING MORE LOCAL JOBS” gives you an idea of a captivating headline.  If the service asks for a subtitle, then you could add something like,”Top Executives Excited About Income Potential”.

After that, the rest of your release should back up and reinforce what your headline and subtitle are saying.

Now, you may well have noticed that the headline was written in all capital letters, while the subtitle had the first letter of each word capitalized. This is the standard format, but again, be sure to check the formatting preferences of any service you’re using.

Writing an Effective Press Release For Your Business

Writing an Effective Press Release For Your Business

A length of 350 to 450 words is common, and you should break it up into many small paragraphs instead of a few longer ones. The end of your press release should also include an invitation for readers to get in touch with you for additional information.

As you can see, writing effective press releases isn’t really that difficult. It may take a bit of practice to get it just right, but it’s easy enough to get started.  Once you see the positive results they bring, you’ll wonder why you waited so long to use them.

So get your first press release written NOW, DON’T WAIT.

To Your AWESOME Success.

PS. Following The Above Steps Will Certainly Start You on The Right Road to Writing an Effective Press Release For Your Business. But There is a Method You Can Use Today to Writing Highly Effective Copy For ANYTHING You Choose, and the REALLY Great Thing is That You Can Begin to Learn This Method TODAY By Watching This FREE Video.

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