How to Create an Effective Video Marketing Campaign
Just in case you haven’t heard video marketing is here to stay. If you are not including video marketing in your marketing arsenal your business will probably either at worst, suffer a downturn, whilst your competitors get stronger, or at the very best simply WILL NOT GROW.
So what is it about video marketing that is making all sorts of people and businesses throw up homemade videos in their millions, and exactly how DO YOU create an effective video marketing campaign?
The problem is of course, if you truly DO want to be effective, you’re going to have to put a bit more effort than you originally anticipated, RIGHT!
OK then, lets examine the areas you need to focus on if you want to learn how to create an effective video marketing campaign. There are 5 of them, and they are as follows:
•Education
•Entertainment
•Engagement
•Shelf-life
•Marketing Goals
Now, let’s take a look at each one in a little more detail:
How to Create an Effective Video Marketing Campaign – Education:
Lets face it, in this digital age, as an education medium video is hard to beat. As a way to engage with your customers and prospects it increases your sales, your customer satisfaction and retention levels, and allows you to really get personal, on such a global scale that would have been almost impossible for all but those with multi-million dollar advertising budgets 10 years ago.
So why is that?
Well a simple ‘how to’ video, or product revue or demonstration will help your customers or prospects make decisions quickly and also solve any minor issues they may have with the product or service, which means that they get better service and you get more time to concentrate on building your business.
How to Create an Effective Video Marketing Campaign – Entertainment
An entertaining video is a memorable video. Why is it do you think, that funny videos about pets and kids for example, go viral? Always remember, if your video entertains, it will be remembered.
And, it doesn’t have to be funny, just engaging, and with the different video creation and animation software’s around these days (such as Animoto), it is not very hard to do. Of course as previously mentioned if enough people are entertained or engaged by your videos they may even end up going viral worldwide (think “Gangnam Style”)
How to Create an Effective Video Marketing Campaign – Engagement:
Creating an emotional connection with your prospects and customers is one of the biggest positives for your business, and the ease with which you can create this with a video, makes it absolutely imperative to any marketing campaign. Because, although it is possible to write emotively, video incorporates the whole range of emotional narratives, such as voice intonation, music and images that all boost the immediate engagement potential.
This emotion of course then creates a vital connection with your audience, increasing the likelihood of them visiting or remaining on your website.
How to Create an Effective Video Marketing Campaign – Shelf-life:
Videos have a tendency to be almost evergreen, and certainly have much longer shelf life than many blog posts and articles. Plus, the potential to be socially shared and embedded on an unending amount of Websites and Blogs (without any Google Slaps) pushes your message further and further into the marketplace, and ultimately allows you to potentially reach parts of your target market that ordinarily would be out of reach.
How to Create an Effective Video Marketing Campaign – Marketing Goals:
As with any marketing campaign, before you charge headlong into your video marketing campaign, you must have a clear vision as to want to achieve with it, whether you are looking for more prospects, more customers or both, make sure you have a clear idea of what your marketing or business goals are.
As with any type of marketing, your video must have a purpose and similar to a sales letter or page, it must tell your viewer what you want them to do, it simply MUST have a strong call to action. If it doesn’t, it will be about as much use as an ashtray on a motorbike.
So that’s it folks, if you do decide to delve into some video marketing, make sure you take heed of all 5 of these areas mentioned above, as a video is a great opportunity to further reach your target audience, engage with your customers and identify yourself as a progressive and expert business.
Especially now with the continuing rise of social networking, creating an effective video marketing campaign has never been easier, and is probably in this digital age, the perfect way to reach out to your customers and prospects.
Give it a go and Good luck.
-Jon Leuty
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