How to Blog For Profit
Even though blogs have been around a few years now, they are still as popular as ever. Although they were originally used almost like an online journal for recording everyday life by the first bloggers, it soon became apparent (especially to the savvy marketers) that they could be used to make money.
And of course like most good things, once more people realized that they could make money by blogging then the amount of blogs appearing across the internet increased almost exponentially overnight. These days it is safe to assume that most blogs are started by entrepreneurs looking for another source of income. So with that in mind, I have written this article to give you some tips on how to blog for profit and make some money.
1. Make Sure You Have a Business Plan.
Almost all successful businesses have a written business plan and some set targets and goals. So you should begin here. Try to be as specific as you can. What do you want to achieve? How will you generate an income? Who are your target audience? How much time will you put into your business, especially at the start? How will you market your blog? These are just a few of the questions you need to ask yourself.
2. You Must Treat it Like a Business.
Don’t forget that the purpose of every business is to make a profit. A mentor of mine once said this to me ” If you treat your business like a hobby, it will COST you like a hobby, but if you treat your business like a business, it will PAY you like a business”.
Therefore, if you truly want to blog for profit, then you have to treat it and run it exactly the way you would if it was a physical bricks and mortar business. Now don’t get me wrong here, that doesn’t mean you have to go out and hire 25 employees, but rather that you need to take it seriously, and be willing to invest some serious time, money and resources.
3. Monetize it.
Nowadays, there are numerous ways to monetise your blogs, however there are two specific ways beginners can use to quickly begin their income generation, and these are:
a). Selling Affiliate products.
Using your blog as an affiliate marketer and selling someone else’s products is a great way to generate an income. Were you get paid a commission every time somebody buys from your blog. It’s a very simple procedure to set-up as well, it normally involves you joining an affiliate program (such as Empower Network) or selling individual affiliate products via
an affiliate “middleman” such as Clickbank or Commission junction.
b. Google Adsense.
The second popular method of blog monetization is Google AdSense. This is a FREE program provided by Google were you are simply given a snippet of html code to add to your blog.(Google provide the instructions on how to do this and it is very simple). Then what happens is, as a result of the code given to you by Google and placed on your blog, targeted ads appear on your blog specific to the topic of interest, and you make money by your visitors clicking on the ads.
There are other similar programs out there as well, but I highly recommend Google adsense because it is FREE and very simple to use. You only need to open a free Adsense account, which you can do here.
4. Free Doesn’t Always Make Good Business Sense.
There are some very good FREE blogging platforms out there on the internet today. Platforms such as Blogger.com and WordPress.com have made it very easy for anybody to start a blog, at no cost, but there are some drawbacks compared to the paid versions. For a start off using a FREE version usually means you relinquish control over your blogs content, and that means your blog can be removed and all of your content with it, without warning.
So my advice is to ALWAYS use the self hosted version with your own custom domain name. This way YOU remain in TOTAL control of your blog. Which means you are in control of your business, which obviously means you ALWAYS maintain your blogs profit with your own efforts.
5. Invest a Little, Then Invest Again!
We’ve already established that going down the free route isn’t necessarily a good business decision, but if you really are strapped for cash so this is the only route you can go, at least try to find the $10 per year to purchase your own domain name, and about $10 per month for the hosting.
There are many very good hosting providers out there these days, but I would always check out GoDaddy first, and you can check’em out RIGHT HERE! But obviously use your own judgement and go with the hosting provider you feel the most comfortable with
and who fits your budget. Now, I would again like to give you the same advice I was given
when I first started blogging for profit, when you begin to make some money re-invest 25% of your income back into your business immediately.
What do I mean? Well, you will make money from your marketing skills, which in most cases will be a cost to you, but as your income grows this will enable you to re-invest the results of your marketing. Keep investing in your business and you will see it grow continuously.
All the best.
Jon Leuty is a successful internet marketer who is dedicated to helping others succeed online. To find out more about Jon and the systems he uses to generate 100% commissions for him and his Team CLICK HERE