How to Get Targeted Leads From Facebook
Targeted leads for your business? It’s a bit of a pointless question really, isn’t it? Because of course, without targeted leads your business will die!
However, how would you like to get laser targeted leads from Facebook? Well, read the rest of this article to find out exactly how you can use Facebook to find highly targeted paying customers/leads who are looking for exactly what you are offering.
If you have been online for a substantial amount of time, you may recall about 5 – 7 years ago that you could place an ad on Google which would cost you around 5 cents per click, and many online marketers made an absolute mint as a result.
Well fast forward to today, and guess what? if you know what you are doing you can buy ads on Facebook RIGHT NOW! for the same, and that my friends is a golden opportunity for the savvy internet marketers out there who understand this. The expert marketers know one thing that most newbies simply don’t understand or never take the time to educate themselves on, and that is, paid ads are the best way to get quality targeted leads for your online business, especially pay per click. With PPC YOU control the traffic!
How to Get Targeted Leads From Facebook
So, 5 cents for a highly targeted lead on Facebook, means you are onto a winner, as you are in complete control of your budget. You see, Facebook gives you a daily budget which you can turn on and off with one click. As long as you monitor your ads performance you can tweak and amend your ads to keep costs to a minimum.
You can also test different landing pages, and having tested my own landing/squeeze pages against Facebook Iframe pages, I have found that my own convert better. Therefore that is what I would recommend right from the off.
Send your leads to your own squeeze page.
So, how do you set this up?
Well, for the purposes of this article I am assuming that you already have your Facebook account set-up. If not then you need to do this first. So head on over to Facebook and
set up your account before proceeding.
Once you are logged into your account, you will need to set up or access your Facebook Advert Account. Then you will have access to the Facebook Power editor, which will allow you to enter your target audience. The way to do this to ensure your ads are laser targeted to your niche, is to target your competitors Facebook fans, who will then see your Ad on the right-hand side of their Facebook home page.
How to Get Targeted Leads From Facebook
Once you have identified and set-up your target audience, then you can begin to design your first ad. Make sure you have the following ready to go:
– Your squeeze page.
– Your ad subject line.
– Your ad copy.
– A relevant niche specific image.
Important targeting options include either country or language, gender and age, interests and careers. The list of targeted options with Facebook is virtually unlimited. So once your target market/audience is identified, you can move onto your campaign.
It is important to remember at this point, that pricing and schedule must be set to optimize for impressions, and the bid at minimum CPM, having said that, if your Ad does not reach your targeted audience, then simply increase your bid by 1 cent per day until you finally reach your target market.
The main factor for long term productive and profit making Ad campaigns on Facebook, is to split test. You can split test different squeeze pages, different ad headlines, different ad copy and different offers. Make sure you check your ad stats on a daily basis, and remember to take note of your best converting ads to use again and again.
So there you have it, some very simple tips you can start to use immediately to help you get targeted leads from Facebook.
Go get’em
-Jon
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