3 Simple Steps to List Building
Why is it that there is so much online confusion surrounding the subject of list building? Add to that the constant bombardment of advice from the so called “gurus” out there telling you over and over again how important building your list is, is it any wonder why beginners immediately find themselves stuck, not knowing where to start and who to turn to for the best advice?
And with the gurus showing huge numbers on their lists (some of which have taken many years to build, but they don’t tell you that) it’s easy to feel like a complete list building loser if you only have a couple of hundred subscribers on your list right now.
However, if you get clear on your business goals and objectives, you can avoid this defeatist way of thinking all together.
Many successful online entrepreneurs have a huge list of subscribers, but something else they probably won’t tell you is that they also have huge teams and a huge business to operate selling a multitude of products as a result.
So the question you need to ask yourself is “Is that what I want for my business”?
If you honestly answer yes! to that question then the faster you create your list building systems and scale them up the better. In addition you will probably need to employ many different list building strategies, like Joint Ventures (other experts promoting your products) and paid advertising as well.
But only having a digital product as your main offering can sometimes feel very overwhelming and also can be extremely time consuming.
However, if you also have a goal of reaching real physical customers who you can help with your expertise in a coaching, teaching, consulting or mentoring format, you certainly shouldn’t be worrying yourself (not too much anyway) about having a HUGE list.
In this instance what you really want is a laser targeted list of subscribers who are looking to actually buy something, and that means that they can actually see themselves using your products and services to help them with something tangible, measurable and they also possess the desire and importantly have the resources and the ability, to pay you for your expertise right now.
What this means then, is, less people on your list, but the people you do have on your list are worth far more to you, because they will actually buy stuff, but as I mentioned previously this does depend on what your business and your lifestyle goals actually are in the first place.
So in this article today I’ve put together 3 simple steps to list building that will boost your list with real repeat buyers, who love you for your expertise and value driven products and information.
3 simple steps to list building:
Step 1) – Provide Value, Value and More Value:
Create or provide something of real value and relevance to your subscribers, clients or customers. Make sure it is something that will really help them but also provide with the evidence that you know what you are talking about and can help them reach their goals faster and with less stress?
Then simply give it away on your website or squeeze page (more on squeeze pages here), in exchange for their contact details, usually name and email.
This is how you start actually building your list – it’s not rocket science!
Step 2) – Magnetic Copy:
Create or have some great some magnetic copy (words that sell) on your home page, and on a ‘squeeze page’ (or you can go here and have it done for you) so that you can promote your irresistible giveaway.
Do this and you will find your perfect clients, customers and subscribers will see the value and join your list. Boom!
Step 3) – Your Marketing Strategy:
If you don’t have a strategy to get your content and products out there it’s going to be almost impossible for you to generate any substantial leads online. What you need is a mix of passive and proactive marketing strategies so that you can begin to attract the perfect buyers, and which will also help you to reach out and build relationships on social media. (more on Social Media strategies here) If you just sit back and wait for people to come to your website your list will remain small.
List building is simple once you have a strategy and know exactly what to do every day, every week and every month. So make a decision today to be pro-active, network on and offline, get your list building system set up and optimised (or have it done for you here) and then promote, promote and promote your giveaway, then promote some more.
So that’s it for today’s topic, I hope you found 3 simple steps to list building useful, as ever I will say this. The strategies and methods I have listed above ALL work, but only if you TAKE ACTION.
Happy list building!
All the best