How to Optimize Your WordPress Blog in 7 Easy Steps

How to Optimize Your WordPress Blog in 7 Easy Steps

How to Optimize Your WordPress Blog in 7 Easy Steps

The WordPress blogging platform is the most widely used website building platform on the internet. But learning how to optimize your WordPress Blog sometimes can appear to be too difficult. However, like most things there are certain aspects of your Blog that you need to pay strict attention to if you want to achieve a good Google ranking, so follow on with me as I reveal to you in this article my 7 easy steps to optimize your WordPress Blog.

WordPress Blogs/Websites are VERY easy to use and set up for almost any type of online/internet business. But simply creating content and putting it onto your website does not automatically mean that your Blog/Website will be seen by the search engines. As a Blog owner, whether you sell your own products or promote somebody else’s, it’s VERY
important that you know how to optimize your WordPress Blog.

How to Optimize Your WordPress Blog in 7 Easy Steps.

Step 1. Understand that there are only 2 ways you can effectively optimize your Blog for the search engines.

However, before we go into that, lets make sure we understand exactly what I mean when I say “optimization” or “optimize“. What we are actually talking about here is Search Engine Optimization or “SEO”.

So what is SEO in relation to your WordPress Blog?

How to Optimise Your WordPress Blog in 7 Easy Steps

Well, there are two main types of SEO (search engine optimization). The first is On Page SEO, which is relevant to your WordPress Blog/website because it is all about your content, internal website links, navigation, page structure, keyword density and any images, video or audio on your Blog’s pages. The second form of SEO is Off Page, and this is
the process of building relevant back links to your Blog/website from other related websites.

This article focuses on primarily On Page SEO tips for your WordPress Blogs/websites because it concerns everything that is actually on your blog or website. Because in actual fact, even if a search engine does find your blog/website page via Off Page SEO, if there is nothing relevant on the page in relation to the search it will not rank your
blog/website in its listings.

Step 2. Make Sure You Get Your Blog/website indexed with the major Search Engines.

One of the most basic and simple search engine optimization you can immediately utilize for your WordPress Blog/websites, is to make sure your website settings allow the search engines to index your blog/websites. So you need to go to your WordPress dashboard, under the settings menu in the reading option where you have the option to block or
allow Search Engine indexing. On the Reading Settings page you’ll see a box that says “Discourage search engines from indexing this site”. Make sure that this box is not ticked!

Step 3. Ensure You Give Your Blog a Title and Tagline.

This time under the Settings tab again, go into the General section. Here it says Site Title and Tag Line. Complete these with relevant, keyword-based content that tells people what your Blog/website is all about.

How to Optimize Your WordPress Blog in 7 Easy Steps.

How to Optimize Your WordPress Blog in 7 Easy Steps

Step 4. Check Your Permalinks Settings.

On the WordPress Dashboard, go to the Settings section again and click on Permalinks. You need to make sure that this option is set to %Post Name%. What this means is that after your domain, the title of the page or post will be in the URL. For example yourdomain.com/post-title. Make sure therefore that your blog posts and page titles all contain relevant keywords.

Step 5. Provide a Good Blog/website Navigation System, to Ensure a Good User Experience.

So How do You Do This Then?

Well, what you do is to categorize your blogs and deliver good, relevant and most importantly easy navigation around your Blog, so that when a visitor lands on your Blog/website, you want them to remain for as long as possible. For example NOT clicking out after they have only read one blog post.

With good navigation, like a list of categories and recent or popular posts in your sidebar (all done with widgets), you can let the visitors know that there is more good and relevant content for them to read.

Step 6. Use a Google Sitemap Plugin.

Using the Google Sitemap plugin helps Google have quick access to a sitemap, rather than you having to manually create a sitemap that helps guide their robots or spiders around your domain.

Step 7. Remember to use keywords.

Use both broad and long-tail keywords in your posts and pages. It is much easier to rank well in search engines when you use long-tail keywords. A long-tail keyword phrase would be something like this: “Lose Weight in 10 Days” rather than a broad keyword like “Lose Weight”.

GET YOUR WEBSITE RANKED ON THE SEARCH ENGINES:
Many online businesses take advantage of user-friendly software that can maximize their website’s or Blog’s rankings on the search engines. SEOPressor offers the most effective search engine optimization techniques. It provides real- time evaluation, recommendations and a whole range of search engine optimization tips for WordPress Blogs/websites.

It analyses keywords, keyword density, content length, exact placement of your keywords, images, links and font decorations and more. It’s like having a SEO expert right beside you suggesting ways to improve your website’s SEO.

For more SEO tips for WordPress, check out these 10 steps to ultra targeted SEO content marketing.

How to Optimize Your WordPress Blog in 7 Easy Steps

Hope this article helps

All the best
-Jon

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2 Responses to How to Optimize Your WordPress Blog in 7 Easy Steps

  1. Nathan says:

    Hey Jon,

    Great post! You’ve certainly got the technical aspects covered here in this post.

    I’d like to add a #8, if I could… which is ‘Write Great Content’.

    Not only does writing great content keep people coming back to your blog (and subscribing to it too), but Google takes notice of helpful, informative content (like this very post) and over time ranks it higher for its keywords in organic search.

    Anyway, great post! Cheers!
    Nathan

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