7 Big Mistakes to Avoid When Designing Your Squeeze Page
I’ve noticed that only a very few internet marketers or affiliates can design an effective squeeze page.
First of all, what do I mean by effective?
Well, if you use another commonly used name for a squeeze page, it will give you a better understanding of what it is designed to do.
Ok, another name for a squeeze page is “opt-in Page”!
So a squeeze page or opt-in page is designed for ONLY ONE THING, and that is to generate leads for your business by enticing targeted prospects to join your email list……..that’s it!
So get your squeeze page RIGHT and your business WILL grow. But get it wrong and your business plus your ability to generate leads will suffer.
So in this blog post today I’m going to show you how to avoid making what I consider to be the 7 biggest mistakes you can possibly make with your squeeze page design.
So lets go…
7 Big Mistakes to Avoid When Designing Your Squeeze Page.
1: No Attention Grabbing Headline or Compelling Reason to Optin.
When a prospect lands on your squeeze page, they need to be sure they are in the right place. This becomes EVEN MORE important for you when using paid advertising.
Your attention grabbing headline should therefore reiterate the problem they have and should match any advert they may have clicked on to arrive.
By “compelling reason,” what I mean is, you need to be solving a problem your target prospect is struggling with, so therefore you should give a glimpse of the solution you are offering with an emotional connection.
It needs to be specific. It needs to be what I call a “Go-to-sleep-with” and “Wake-up-in-the-morning-with” problem.” So, it’s the last thing they think about when they go to sleep, and the first thing they think about when they wake up in the morning. It’s something with emotion deeply attached.
2: Your Squeeze Page is Too Busy!
The opt-in page should have no distractions. Your sole intention remember, is to get your website visitors to enter their contact details by offering them something of value, free of charge. You shouldn’t be asking them, or giving them the option to look at or do ANYTHING ELSE!
So, No website header, no navigation buttons, no links to other content. NOTHING BUT YOUR OPTIN BOXES FOR THEM TO ENTER THEIR DETAILS INTO! AND THE
ACTION YOU WANT THEM TO TAKE IN ORDER TO GET ACCESS TO WHATEVER IT IS YOU ARE GIVING AWAY!
Don’t be tempted therefore, to add more info about your other products and services or about you. There will be plenty of time for that once they are on your email list.
So to repeat what was said earlier, the ONLY action your website visitors should be able to take…….is to opt in.
3: The Need to Scroll Down The Page to See The Optin Form.
In the offline world, there is an old newspaper term called “above the fold” What this means is, when a newspaper is folded on the newsstand anything “above the fold” can be seen whilst the newspaper is still in situ on the newsstand.
So the most important news articles are ALWAYS “above the fold”.
In the online world, “above the fold” means that something is immediately visible, without having to scroll down.
It’s therefore essential that your opt-in box is instantly visible as soon as your visitor arrives, no scrolling needed. Otherwise, there’s a good chance it will be missed.
7 Big Mistakes to Avoid When Designing Your Squeeze Page.
4: Your Squeeze Page is Asking For Too Much Information.
Sometimes you’ll see a Squeeze Page with an opt-in form that asks for first name, last name, email, phone number, mailing address, etc,etc.
As a result this can cause what’s known as “ optin form abandonment.” Basically what this means is, that someone starts to fill out your opt-in form but they abandon it halfway through, and leave your website never to return again. They never complete the optin process.
So the ONLY two pieces of information you should be asking your prospects for, (as an absolute maximum in my opinion) is First Name and Email Address. Having said that it is sometimes beneficial when promoting a webinar to also ask for a mobile phone number, which can then be used to send a webinar text reminder.
Just remember,the more personal the information you ask for, the more uncomfortable your prospect is going to feel in giving it. You have to earn their trust BEFORE they’ll be willing to divulge more info.
5: Lack of Images.
Most people want to see what it is they are going to get. We’re visual creatures. The saying, “A picture is worth a thousand words” is true. So you should be using images to do exactly that! Images that show your website visitors exactly what they will receive when they optin.
You can do that by having an image of the gift or the product itself, or you can have an inspirational image or feeling image that creates the emotional feeling that your prospect is looking for.
A happy person, a beach, someone who spends time with their family, a bridge, a landscape. Use images that portray the feeling of the outcome you’re promising. It doesn’t have to be literal, it just needs to show feeling.
6: Poor Design Quality.
The design of your page, contrary to popular opinion (and I can only go by my own test results here) really does, in my opinion make an impression on your visitors, and with the technology available to us all today, it’s very easy to design your own professional-looking squeeze pages.
Most of the fancy-looking opt-in pages you’re seeing out there are NOT custom-designed and custom-built. Most of them are using easy templates that look great, but more importantly increase conversions.
As an example, LeadPages is a popular service for squeeze page templates. When you sign up for a membership with LeadPages, you get access to hundreds of templates, and they even take you by the hand and walk you through setting everything up, including, inserting images, adding text and even connecting to your preferred autoresponder.
7: Including Too Much Text.
If you’ve ever thought that designing your squeeze pages seems to take way too long, then your adding too much text/copy.
As eluded to earlier you only need the essentials:
- Why do they need this thing you’re offering in exchange for their name and email address?
- How can it help them?
- You don’t need to go on and on about their problem . Just hit it specifically and briefly.
- Then, instead of writing 4 or 5 pages about the transformation that’s possible for them, just address it as succinctly as possible. Sometimes a title and subtitle of the gift you’re offering is all you need.
So that’s it for this blog post today, I hope you found the 7 Big Mistakes to Avoid When Designing Your Squeeze Page helpful. If you feel that others may benefit from the information contained within it, please feel free to share using any of the social media share options below:
PS. Click The Button Below to Take a Look at One of my Typical Squeeze Pages in The Make Money Online Niche That I use to Add Between 50 – 100 Subscribers to my Email List Everyday……..Then Feel Free To Copy It!