The 1st Principle of Social Media – Treat Your Contacts as People Not Just Consumers

The 1st Principle of Social Media – Treat Your Contacts as People Not Just Consumers

The 1st Principle of Social Media – Treat Your Contacts as People Not Just Consumers

Marketing has forever told us to see people as consumers; but NOW we need to start seeing them as people 1st, and consumers 2nd, 3rd or 4th.

For the last half century, Marketing has presented itself as a force for good in business: it alone amongst business disciplines puts the people who buy things at the heart of the company that makes the things they buy.

However, the reality has turned out to be rather less people friendly: marketers and agencies have come to view the economic aspects of the people-who-buy-your-stuff as being more interesting and important than the other (arguably MORE more interesting) things about them.

Indeed, “consumer-” or “customer-orientation” has turned out to be simply another excuse to advance the company’s agenda at the expense of the-people-who-buy, rather than us making a real commitment to them, and over time, we have come to see the-people-who-buy-your-stuff as people whose only real interest is in……….buying-your-stuff!

The 1st Principle of Social Media – Treat Your Contacts as People Not Just Consumers

The 1st Principle of Social Media – Treat Your Contacts as People Not Just Consumers

However, the Social Revolution is making this look really stupid and embarrassing – not to say, unhelpful: it turns out from the way that people are adopting and using the new technologies that people-who-buy-stuff are actually really interested in other people.

Talking and doing stuff together; sharing passions and interesting stuff that they find; helping each other, and ALL kinds of other regular human stuff that doesn’t obviously have anything to do with the brands and the marketing that WE incorrectly thought was important to them.

AND guess what?

They trust each other much more than they trust us – even people they’ve never met and never will – they trust more than they trust us.

So, as marketers and business owners we’ve got to get human.  Human scale.  Human-sensed.  Human-interested.  Human-kind.  Helping the people-who-buy-stuff do what they do best – interacting with other humans, for example!

Therefore Treat Your Contacts as People Not Just Consumers!

All the best
-Jon.

PS. Despite What You May Have Heard, Social Media is Here to Stay (at least for the time being) So it’s a GREAT Time to Leverage it to Help Build Your Business. But How do You Make The Most of The Opportunity?

EASY!

Grab Your FREE Copy of “Facebook Launchpad” by Clicking The “Get Instant Access Now” Button Below………RIGHT NOW!

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