The 3rd Principle of Social Media – Building Your Bonfire

The 3rd Principle of Social Media – Building Your Bonfire

The 3rd Principle of Social Media – Building Your Bonfire

The traditional way (some might say “old”) of advertising is akin to setting off fireworks! But Social Media can be more likened to building your bonfire……slow to start, but getting bigger and brighter as you build it!

You see great fireworks are attention-grabbing beacons on steroids; they make crowds gasp in delight, and draw an audience from many miles around. But although advertising can burn very brightly, it can also die very quickly, and fireworks can be an extremely expensive way to keep a crowd happy all night.

But social media isn’t like setting off a firework; it’s like building your bonfire.

It takes time to start.  There’s careful initial construction, a gentle blow here and there, and the gradual addition of more fuel.  Then some more people might gather around, some of them will even help you build the bonfire;  break some wood up, throw more on,  poke around in the embers to make sure the fire doesn’t go out.

As more people gather, and help the fire grow bigger, the more it attracts even more people… with attention and dedication, as everyone fuels the bonfire it continues to burn brighter.

The 3rd Principle of Social Media – Building Your Bonfire

The 3rd Principle of Social Media – Building Your Bonfire

However, a social bonfire isn’t something you can ‘campaign’.  It doesn’t fit snugly into four week bursts, it doesn’t come with a guaranteed reach & frequency, and it’s hard to know exactly what it’s going to cost from the start.

So if you truly want to start a social bonfire, or want to help other people make their bonfires bigger, you’re going to have to commit some time, effort, ingenuity and resources. Because it’s not just about the bonfire; it’s about building it together.

“If you’re going to engage, you have to have a plan and make sure that resources are available. Because you can’t gracefully exit – once you’re in, you’re in.  The days of walking away from a campaign are over — once we engage, we have to commit to it.” Denise Morrissey, Online Community Manager, Toyota

So Get Building.
-Jon.

You Can Begin Building YOUR Social Bonfire With The Help of This Great Free Report “Facebook Marketing Launchpad” Grab Your Free Copy Today Whilst it’s Still Available. Simply Click “Find Out More” Below:

 

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