The 7th Principle of Social Media – You REALLY NEED To Listen

The 7th Principle of Social Media – You REALLY NEED To Listen

The 7th Principle of Social Media Principle – You REALLY NEED To Listen

Previously when planning a marketing campaign, you needed to invest time and money to ensure your finished product was ready to go in order to achieve a quick ROI.  However in the new digital economy more flexibility is required as Social Media now allows more fluidity and more customer focus!

Read what Google’s co-founder Larry Page has to say on this:

“Striving to be right first time is no longer acceptable. It means you’re not willing to listen. We could take beta off all of our products tomorrow, and we wouldn’t actually have accomplished anything…If it’s on there for five years because we think we’re going to make major changes for five years, that’s fine”

You see because of Social Media, we now have the ability to listen to what’s being said about our campaigns, to ask people how they would like to see it develop and even to involve people in its creation.

This information should help us shape what the outcome should be.  A contingency budget should be kept aside once a campaign has gone live to enable it to be shaped based on the feedback taken from its Social Media audience.

The 7th Principle of Social Media – You REALLY NEED To Listen

The 7th Principle of Social Media Principle – You REALLY NEED To Listen

You see, new possibilities open up with Social Media every week, so it’s even more possible that your business may frequently enter into the unknown.  So, if you want to be seen as ‘being the first’ then you must accept this and open up opportunities within your social community to help shape these possibilities.

People can be very forgiving if they feel they’re being listened to.  The Social Media aspect of your marketing isn’t necessarily going to be the most attractive element of your campaign, but it’s certainly going to be the one that people will attach the strongest emotions to.

Make every day an AWESOME day.
-Jon

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The 7th Principle of Social Media Principle – You REALLY NEED To Listen

 

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