How to Create A Successful Online Blogging Business

How to Create A Successful Online Blogging Business

How to Create A Successful Online Blogging Business

Creating the results you want from blogging comes down to a few simple steps.

Blogging daily.

Promoting your blog content daily.

Being consistent with steps one and two.

That’s it.

That’s all well and good of course, because it’s no good posting content daily to your blog if it’s the wrong type of content, so in today’s post we’ll talk about posting the right kind of content.

Now, if you’ve been marketing online for ANY length of time, I’m sure you will have noticed how many so called “blogging experts” quite freely give their “expert” opinions about their “successful” blogging strategies. However, what they don’t tell you is that most of these “experts” have only just started blogging themselves.

However that’s not the confusing part. Commonly there are 2 completely opposite pieces of advice when it comes to writing and posting your blog content.

The first piece of advice usually goes something like this: Create highly optimized blog posts to rank for very specific keywords in the search engines.

Like creating and publishing a blog post for ‘top 10 make money online affiliate programs’ and titling your blog post ‘top 10 make money online affiliate programs’. (We’ll talk more about traffic later, right now we will focus on traffic from search engines).

How to Create A Successful Online Blogging Business

How to Create a Blog Using 5 Simple Steps

Sometimes, focusing on creating highly optimized blog posts will result in higher rankings, faster. Which in turn creates more traffic. Like going to the Google Keyword Planner, and finding specific keywords to target with your blog posts.

If you’re careful, and you follow the rules – publishing highly optimized content in your blog posts increases the chances of ranking for your targeted profitable keywords.

Although you may find yourself hoping that Google doesn’t penalize your blog for over optimization. So, generally this really isn’t a good option. It’s easy to see why when you look at some of the most popular websites on the Internet. None of them ‘write for the search engines’. They’re told to simply create good content that people actually want to read.

Equally, you can listen to the opposite end of the advice spectrum, which usually goes something like this: “Write blog posts about nonsense and random info, like your favorite TV program, health food recipes and other subjects that are completely unrelated to your business”.

Now, although some of the time, posting about randomness can create more traffic (randomness usually has less competition and more traffic), this is about getting consistent results, not occasional spikes of traffic to your website.

How to Create A Successful Online Blogging Business

How to Create A Successful Online Blogging Business

You do this by writing about your business, and its most closely related subjects.  Write about topics your target audience are searching for; without worrying about getting ranked on Google for specific keywords or search terms.  That’s how popular blogs are built. Posting high quality, relevant blog posts.  Without optimizing for keywords or dealing with any other SEO shenanigans.

For example: If you’re an Internet Marketer, you might want to write about:

Internet Marketing

Network Marketing

Personal Development

Entrepreneurship

Anything, in fact, that will attract the right kind of people to your blog. Blogging daily, with this kind of content is the first step to getting results blogging.

Not chasing the latest SEO tricks to outwit Google.(as if you could)

Not searching for the latest shortcuts and fads.

Not optimizing all of your content to rank for specific keywords.

You see, when you blog daily, with relevant content, Google is going to pick it up anyway. Google will pick it up and rank it automatically for relevant keywords, so that Google rankings and traffic, actually becomes a by-product of your content.

How to Create A Successful Online Blogging Business

How to Create A Successful Online Blogging Business

So all you have to do is to create the type of content that will attract the kind of people that you want reading it, and that’s all you need to know to start blogging.

What kind of people do you want in your business?

Who do you want reading your blog posts and joining your email list?

Maybe following your Facebook and Twitter feed?

Answer those questions, and creating content becomes a whole lot simpler.

It’s as simple as asking what content those people want to read, and what they want to learn about. Sometimes, you’ll find yourself sitting there deep into the night struggling to come up with a good blog post.

But relax, and ask yourself what does your audience want to learn?

So focus on what you know. That’s how you create compelling content, that attracts natural rankings, traffic and therefore the right people into your business.

Then all that is left is to give it a little nudge.

Placing links to it around the Internet.

Promoting.

Promote your blog in the correct way, and you’ll never have to worry about any SEO tricks or any other mundane blogging stuff again.

All the best
-Jon

How to Create A Successful Online Blogging Business

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