Analyzing Your Website Traffic

Analyzing Your Website Traffic

What They're Not Telling You About Solo Ads

Analyzing your website’s traffic statistics is INVALUABLE to your business for many important reasons, however, before you can make full use of these statistics you need to understand how to interpret them.

So in today’s blog post I’ll be explaining to you in more detail exactly how to interpret this data!

So read on…..

Analyzing Your Website Traffic

4 Free and Simple Methods to Generate Traffic to Your Website

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of.  But the data you receive from your hosting company can be overwhelming if you don’t fully understand how to apply it to your particular business.

So let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity, AND, it would appear on the surface that the more traffic you see recorded the better you can assume your website is doing, however this quite often can be an inaccurate perception.

You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your website.

There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site, so lets break it down a little bit further!

Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be.

For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we’re actually talking about a single visitor checking out a single page on your website, so as you can see, hits are not useful in analyzing your website traffic.

Analyzing Your Website Traffic

Analyzing Your Website Traffic

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim therefore, is to use your web traffic statistics to figure out how well or how poorly your website is working for your visitors.  One way to determine this is to find out how long on average your visitors spend on your website. If the time spent is relatively brief, it usually indicates an underlying problem.

Then the challenge is to figure out what that problem is!

So let’s look at some typical problems right now!

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website.

For example; if you have a page that you believe is important, but visitors are exiting it rapidly, that page needs your attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might want to consider moving some of your better sales copy and marketing focus to THAT particular page.

So hopefully so far you’ve already realized that your traffic statistics can reveal vital information about the effectiveness of individual pages, visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Next, your website undoubtedly has exit pages, such as a final order or contact form. This is a page you should reasonably expect your visitor to exit rapidly.  However, not every visitor to your website is going to find exactly what he or she is looking for, so your statistics may actually show you a number of different exit pages.

This is normal unless you notice an exit trend on a particular page that’s NOT intended as an exit page.  In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is.

Once you pinpoint the potential weaknesses on that page, minor modifications in content or graphics may have a significant impact on keeping your visitors moving through your site instead of exiting at the wrong page.

Analyzing Your Website Traffic

4 Free and Simple Methods to Generate Traffic to Your Website

So, after you’ve analyzed your visitor statistics, it’s time to turn to your keywords and phrases.  Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor – meaning that they find what they’re looking for on your website, and even better, make a purchase – the more valuable that keyword is.

However, if you find a large number of visitors are being directed – or should I say misdirected – to your site by a particular keyword or phrase, that keyword demands adjustment.

Keywords are vital to bringing quality visitors to your site who are ready to do business with you.  Close analysis of the keywords your visitors are using to find your website will give you a vital understanding of your visitor’s needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne!  It means you’ve achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

So monitor those stats TODAY!.

All the best.
-Jon

P.S. Monitoring Your Traffic Stats is VERY IMPORTANT to Your Business. But How do You Get The Right Traffic? 

To Find Out, Simply Grab Your Free eBook “The Ezine Advertising Formula” by Clicking The Button Below and Start Driving High Converting Traffic to Any Offer You Choose TODAY!

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