7 Simple PPC Tips to Help You Drive More Traffic to Your Website

7 Simple PPC Tips to Help You Drive More Traffic to Your Website

7 Simple PPC Tips to Help You Drive More Traffic to Your Website

Whether your PPC goal is to rack up clicks on your website’s “Submit Order” button, or to have new customers walking through the “virtual” door of your online business, you need to make sure that your campaigns are effective and efficient at getting your potential customers to visit your website, or you’ll be wasting both your time AND your money, and will probably quickly go out of business.

You can’t escape this one MASSIVE fact.

In the online business world TRAFFIC is the key to your success, without it your business WILL die!

So in today’s Blog post I would like to give you 7 quick and easy PPC tips to help you drive more traffic to your website.

So read on…

Ad position.

When contemplating the different methods available to increase website traffic, one of the first things that I regularly see advertisers doing is evaluating their ads’ positions. You see if your ad is not showing up within the top 3 positions and you’re not hitting your daily budget targets, increasing your bids to achieve a more prominent placing is an option.

However, this is not always an option immediately available, so if increasing bids to make it into the top 3 is not immediately an option for your budget, then try at least to make sure you’re ads are showing up as high as possible on the first page of the search results.

Targeting.

Depending on your business and target market, you might want to consider broadening your reach. For example, let’s say you promote a weight loss product specifically aimed at men over 55, and while that would seem to make sense if men over 55 are indeed your main target market, you might consider opening up that target to include women over 55, (assuming your weight loss product is a good fit for women aswell).

For more detailed tips about targeting take a look at this earlier blog post.

7 Simple PPC Tips to Help You Drive More Traffic to Your Website

7 Simple PPC Tips to Help You Drive More Traffic to Your Website

Keywords.

Even if you consider your keyword list to be complete, the chances are that your competition can and will prove you wrong.  Popular keywords and keyword phrases are always changing as interests, news and pop culture bring some to the surface and take others out of the spotlight.

So ensure you keep your keyword lists fresh and updated, and don’t forget about those less common words, which will help to keep your return on investment exactly where you want it – less common means less competition.

If you haven’t yet, check out this earlier blog post which contains much more detailed info about keyword selection and use.

Broad match.

If you take a fairly conservative approach with your match types by focusing on phrase and exact match, then adding broad match to your campaigns can help cast a wider net (as previously mentioned above) to capture more web traffic.

But make sure that you keep a keen eye on your reports and monitor them regularly to ensure your return on investment is where you want it to be.

Sitelink Extensions.

Enabling Sitelink Extensions will help you to drive more traffic to your website because it can provide your website visitors with links to more specific pages within your website, this obviously allows them to find the information they’re looking for faster and more efficiently, and because they’re able to see that your website is much more relevant to what they’re looking for, they’re then much more confident in clicking through to learn more.

This obviously then carries huge benefits for you,  not just in the potential increase in revenue and sales but in the increased relevancy to your ad campaign which is then reflected in your cost per click and quality scores etc.

7 Simple PPC Tips to Help You Drive More Traffic to Your Website

7 Simple PPC Tips to Help You Drive More Traffic to Your Website

Ad copy.

Ad copy is one of the most important aspects of a PPC campaign, but unfortunately i see time after time,  also one of the most neglected. However, sometimes it will take an amount of trial and error before you eventually find a winning combination of words that makes your ads irresistible to your target market.

So you should try experimenting with different versions of ads that (both Google and Bing allow you to rotate ads) highlight different benefits to your target market,  offering slightly different solutions to the problems your product will help to solve.

Mobile friendliness.

This one has less to do with your PPC campaigns and more to do with your website.  As mobile devices become more ubiquitous, more and more people are using them to find the things they’re looking for while on the go.  If you’re not optimized for mobile, you could be losing customers to your competitors who are.

You can read more about website mobile optimization here in this blog post.

So that’s it folks, I hope you found the above PPC tips to help you drive more traffic to your website helpful and informative.  I would appreciate your comments,  and please feel free to share using any of the social share buttons featured below this blog post.

All the best
-Jon

P.S. PPC is an Ever Changing Environment, but is STILL in my Opinion the Quickest Way to Achieve Online success Whether You are Selling Your Own Products or Selling Someone Else’s Product as an Affiliate Marketer.

However You Can Lose a Lot of Money in The Beginning if You Don’t Know What You Are Doing. So Take a Look at This FREE Video Which Shows You How to Take Advantage of The Facebook/Bing Partnership and Take Your Online Business to The Next Level FAST, Without Losing a Shed Load of Money in The Process.

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7 Simple PPC Tips to Help You Drive More Traffic to Your Website

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