5 Important Things To Consider When Publishing A Newsletter
Providing a newsletter for your email subscribers provides many benefits in terms of driving traffic to your site, as well as boosting the sales and profits of your business. This is a marketing tactic that does not require a large marketing budget, and doesn’t require much time either!
With a newsletter, you can inform your subscribers about your business and it’s products and/or services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. This means that you keep on reminding your subscribers that you’re still here and are continually looking to provide them with valuable information and recommendations.
Your newsletters also allow you to cultivate your relationship with your subscribers, thereby building the trust they need to buy your products over a steady period of time. You can use it to showcase your expertise and knowledge about your particular topic, and the many benefits you can offer them as a result.
Ultimately your goal when publishing a newsletter to your email list is to move your subscribers from simply being subscribers, to becoming paying customers!
So over the course of this blog post my aim is to provide you with some simple things for you to reflect on when you decide to start your own newsletter.
So read on…….
5 Important Things To Consider When Publishing A Newsletter
1) Make Sure That the Content of Your Newsletter Pertains to, and is Closely Associated With, Your Chosen Niche Market.
Congruency is the key here: It’s no use to you, for example, building your email list of “weight loss” subscribers then publishing your newsletter on the subject of “golf tips”. So remember to be sure that whenever you do publish your newsletter, the content is at the very least, heavily related to the subject matter of which your subscribers originally opted-in to receive information about in the first place!
2) Ensure That You Have Well Written, Information Riddled and Content Rich Articles to Publish in Your Newsletter!
Your articles will be the body of your newsletter and they should be able to excite your subscribers as well as provide information. Content should be well written and checked for spelling and grammatical errors, as it needs to look professional and believable. Remember, this is all part of building your professional image and gaining the trust of your subscribers, so that they become regular paying customers!
So to repeat what I said earlier……..
Ultimately your goal when publishing a newsletter to your email list is to move your subscribers from simply being subscribers, to becoming paying customers!
5 Important Things To Consider When Publishing A Newsletter
3) Fact-Check Your Newsletter Content!
Make sure that the information that you give out in your newsletter is relevant (as mentioned previously) but is also top quality content. If you are to choose between quality and quantity ALWAYS go for quality EVERY TIME! Your subscribers will become loyal buying customers much quicker if you provide top quality info, even if your delivery is less frequent. So ALWAYS go for “Quality over Quantity”
4) Keep Your Subscribers Interested and Intrigued!
Continually provide fresh and new content that can provide new information and helpful advice to your subscribers. If you publish stale and old news or tips in your newsletter, there is the distinct possibility that your subscribers will have read about it before. This could mean that they will lose their interest in your newsletter quickly, resulting in many unsubscribes.
5) Avoid Plagiarism at ALL Costs!
DO NOT COPY AND PASTE YOUR CONTENT! If you don’t have the time to write your own articles, there are many professional article writers that can do it for you for a reasonable fee. Listed below are just a few of them!
Believe me, all of your investment in writing and publishing your newsletter will be well worth it when you see more of your loyal subscribers become loyal paying customers.
Finally, once more, remember what we stated earlier in this blog post……..
Ultimately your goal when publishing a newsletter to your email list is to move your subscribers from simply being subscribers, to becoming paying customers!
Good Luck.
Have an AWESOME day.
-Jon
P.S. Check Out This Great Free Report Which Teaches You All You Need to Know About Producing Your Very Own Email Newsletters on ANY Topic You Choose.
Click Find Out More!
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