PPC Advertising: How to Make Your Business “CLICK”

PPC Advertising: How to Make Your Business “CLICK”

5 Simple Tips to Help You Make Money With PPC Marketing

PPC stands for Pay Per Click – a popular advertising technique on the Internet.

Found on websites,  advertising networks,  and especially on search engines,  PPC advertising involves sponsored links that are typically in the form of text ads.  These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s website.

In essence,  PPC advertising is all about bidding for the top or leading position on search engine results and listings.  Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to the website (this is why some people call it “keyword auctioning”).

Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

• Pay per placement
• Pay per performance
• Pay per ranking
• Pay per position
• Cost per click (CPC)

Normally to set-up a PPC advertising account, you will need to do the following as a minimum:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing your ad copy.

6. Setting up the ‘landing pages’ for your ads.

7. Placing the advertisement in the search engine.

PPC Advertising: How to Make Your Business “CLICK”

PPC Tips to help you drive more traffic to your website

There are many benefits to Pay Per Click, making it a VERY effective way of promoting a business ‘online’.  Some of these benefits I’ve listed for you below:

• Almost INSTANT traffic.

PPC advertising campaigns can be implemented very quickly – they can go ‘online’ within an hour if set-up correctly.

• Obtain specific, pre-qualified, and quality traffic.

PPC can provide you with quality and well-targeted traffic. Visitors can be easily narrowed down into ‘qualified’ people (dependent on your keyword research) who are actually looking for specific products and/or services that you offer – in other words, those who are more likely to become a ‘lead’ and complete a transaction (either by buying your product or subscribing to the service that you are offering).

• Track your investment.

PPC advertising makes it very easy to track your clicks and therefore see exactly which keywords and ads are providing the best quality traffic to your website. Which in turn allows you to keep on top of your ad budgets.

Plus there are other variables you should keep an eye on aswell which are normally provided by the PPC system you are using,  such as;  return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Most people when considering a PPC campaign immediately think of Google.  Whilst it is true that Google has the lions share of search engine traffic, which is reflected in their charges of course, there are other networks which you should consider which may provide better value for your business depending on your niche. E.G: Bing, Facebook, Twitter.

PPC Advertising: How to Make Your Business “CLICK”

5 Simple Tips to Help You Make Money With PPC Marketing

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product and your target market.

Take an inventory of the product and/or services that you have to offer (before anything else). Research your market to identify which keywords will provide you with the best return

2. Stay within the budget.

Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding any bidding wars.

3. Bid just right.

Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can fail to bring you ANY traffic at all!

4. Watch the bottom line.

Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC campaign – if you spend more on advertising but have little or no sales at all.

5. Find the right keywords.

Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads.

A good PPC ad is that which can persuade and move a searcher.  There are several approaches you can take to this:

• Discount offers
• Testimonials
• Celebrity/famous endorsers
• Money-back guarantees
• Free trials or sample offers
• Freebies
• Reverse psychology
• Major benefits (“Lose weight”)
• Direct instructions (“Click here”)

7. Maintain a professional Landing page.

Your Landing Page should be regularly updated and checked for spelling and grammatical errors.  There should be no broken links or images.  Your Landing Page should be simple – designed in such a way that it will be easy for visitors to navigate and load,  plus making it obvious to your visitor EXACTLY what it is that you want them to do.

Finally, one very important tip. ALWAYS, I MEAN ALWAYS, send your clicks to a landing page which is congruent with your ads. So if your ads headline reads: “Lose Weight in 10 Days” the first thing you want your visitor to see on arrival at your Landing Page should be the headline “Lose Weight in 10 days”.

Make sure you fully understand the importance of the previous paragraph. Re-read it until it is burnt into your memory. I see many a failed PPC Campaign because of the lack of congruency with the ad, and the Landing Page.  Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

Good Luck.

“Make Every Day an AWESOME Day”


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