5 Simple Steps to Ensure Your Prospects ALWAYS Read Your Sales Letters

5 Simple Steps to Ensure Your Prospects ALWAYS Read Your Sales Letters

How to Keep Your Prospects Reading Your Sales Letters in 5 Simple Steps

In order to make a sale, you need to retain the interest of your reader throughout your sales letter in order to draw them all the way down towards the order button.

So how exactly do you do this?

Well, here are 5 proven techniques that will keep your prospects reading…

5 Simple Steps to Ensure Your Prospects ALWAYS Read Your Sales Letters

1. Use a powerful, benefits-driven headline

A great headline is the key determining factor in whether a reader stays on the web page or leaves immediately. You need to arouse their curiosity and push their hot buttons
straightaway, and a powerful, benefits-driven headline will achieve this.

2. Include a sub-headline

The inclusion of a sub-headline will allow you to include further benefits that you couldn’t quite squeeze into the main headline.

Remember, it’s benefits (rather than features) that sell products, so the more benefits you highlight early on in the sales page, the greater your chances will be of retaining the reader’s interest.

How to Keep Your Prospects Reading Your Sales Letters in 5 Simple Steps

3. Use sub-headers

Having long streams of unbroken text on a sales page is the quickest way to lose readers. The way to avoid this is to adopt the use of sub-headers (that look like mini-headlines) all the way down the letter, (like this blog post)¬†which helps to break up the copy, make the sales page more aesthetically pleasing, and retain the reader’s interest.

4. Paragraph teasers

Another good way of retaining your readers’ interest is to include “teasers” at the end of some of the paragraphs.

This could be something simple like using the line; ‘But that’s not all…’ or ‘And here’s why…’ or you could even pose a question such as; ‘So why do you need this?’ to encourage them to read on and find out more.

5. Promise more

This technique is normally reserved for longer sales letters. It basically revolves around a promise being made near the beginning of the letter explaining that some important information will be revealed later on.

For example, a sales letter for a weight loss product might have the line; ‘In a moment, I will reveal the 10 biggest myths in the weight loss industry… But first…’ It’s like dangling a carrot in front of the prospect, and it ensures they keep reading.

5 Simple Steps to Ensure Your Prospects ALWAYS Read Your Sales Letters

How to Keep Your Prospects Reading Your Sales Letters in 5 Simple Steps

So that’s it, use some – or all – of these techniques in your next sales letter, and I can almost guarantee that you’ll convert more readers into customers!

All the best
-Jon

P.S. Creating a Compelling Sales Letter Can be a Daunting Prospect, So Why Not Get Somebody Else to Do it For You?

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